Dave Lupyan

Strategic Advisor


Dave recently finished his career as a business unit manager for the Scot Fetzer Co after a long career commercializing R&D programs while as an R&D manager for the BASF Construction Products Division (Master Builders), then as a VP of R&D with the Pennzoil Corp. In these roles his teams consistently achieved double digit percentages of new product sales to total product sales. He was the recipient of three NorTech awards (1995, 1998, & 2001) for innovations in the area of automotive aftermarket products.  

Dave has started Lupyan & Associates in 2018 specializing in new product commercialization strategies for the chemical industry reaching both B2B and B2C markets. Dave has an M.S. in Chemistry and attended University of Virginia business school.